Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.
Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.
However according to some experts, search engines no longer place a heavy emphasis on reciprocal links.
( Read More... | Posted By Jason on Tuesday, September 12, 2006)
I have read topics on both sides of the coin - "a link is a link" and "relative links" in terms of SEO value. So, for those who advocate "a link is a link" then if I sell technology product, a link with a travel agency is as good as linking with another technology oriented site? Should PR enter into the decision? I'm leaning towards relevant links and at least a PR higher than "0".I guesss at the simplest level search is about matching a text query to "relevant" text on a website. Relevance is therefore at the core. A link from a relevant site should therefore carry more weight in the matching process than a link from a non-relevant site.
Relevancy is equally and sometime more important than PAGERANK for google. For example,
ABC is a web hosting company with pagerank 6. XYZ is a web hosting company with pagerank 8.
ABC has more Inbound Links from similar theme websites (e.g. web hosting websites)...
( Read More... | Posted By Jason on Tuesday, June 27, 2006)
True Reciprocal Link
By LND Marketing
You may be familiar with automatic link exchange services, however, being a member of several of them I can assure you there are some shady webmasters out there who do not reciprocate after they have agreed to exchange or they hide your reciprocal link "in the back" where the automated link exchange software can locate it as directed, but the search engines will never find it.
Manual link exchange does take more time, but it's worth 10 fold more than an automatic link exchange service can offer. Dead links on your site or exchanging links with webmasters who are not reciprocating properly is of no value to you.
True Reciprocal Link Exchange is of great value and these Link Partners are GOLDEN!
If you are going to exchange links... Make it count!
When you are looking to exchange links with someone, there are several important items to look for.
( Read More... | Posted By Jason on Friday, February 03, 2006)
There is no other alternative than initiating a link exchange process
in order to garner maximum mileage for your web site. There are plenty
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request for link exchange, waiting for approval, publishing link of your
link partner and monitoring your link on their website) is tedious and
time consuming process. It may take months to years in gathering thousands
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or reject them for link exchange.
Link popularity is the ultimate parameter in achieving supreme exposure
on the web for your web site. Link popularity is measured by the number
and quality of the inbound links of your site. Inbound links helps to
attain high search engine ranking for your web site. But your goal will
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the decisive factor for improved search engine ranking, you have to
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to selectively reject/approve link partners / link exchange categories.
Effective link exchange can attract larger, quality and targeted traffic
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